Aug 15, 2022
Almost 8 years ago, Tonya Eberhart’s 20-year marriage ended, and she left behind two businesses. She walked out the door with her first BrandFace book in her hand and a newly founded business of the same name. She had one client. This brought a tremendous amount of stress and pressure but when your dream is strong enough, you push through the pressure.
Tonya Eberhart is an international bestselling author, host of the BeBoldBranding Podcast, and founder of BrandFace, a branding firm that helps podcasters, authors, coaches, speakers, and solopreneurs in four countries and 43 US states to stand out and become an authority in their market through the power of personal branding.
Tonya's humble career began while selling vacuum cleaners door-to-door to pay her way through college. This led to a job in radio and listening to local advertising, she realized the power that personal branding has on a business.
Almost two decades and many successful brands later, she founded BrandFace, a personal branding firm comprising a book series, speaking series, and personal branding program designed to help business owners and entrepreneurs differentiate themselves.
Tonya and Michael are partners in BrandFace, the only comprehensive personal brand-building system across the globe. Their mantra is, "People don't do business with a logo. They do business with a person." They help speakers, podcasters, authors, coaches, real estate agents, solopreneurs, and business owners to STAND OUT from their competition and attract their ideal customers so they can become recognized and sought-after authorities.
In her interview she will share how you can unveil your inner star for massive recognition and riches using their 3-D Formula:
People don’t do business with a logo. They do business with a person. Marketing yourself as an entrepreneur and the face of your business has become more complex. New marketing tools and platforms are being introduced almost daily.
In order to break through the clutter and noise, you must define your point of differentiation and learn to develop and display your unique personal brand in a powerful, memorable way.
In this book, you’ll learn many of the principles and tactics we’ve used to position and market our clients for success, such as:
- How to Become a Recognized Authority in Your Industry…even if no one knows who you are right now
How to Develop an Attractor FactorThat Naturally Appeals to Your Ideal Customers…so you can work smarter, not harder
How to Stop the Cycle of Poor Prospectingand Become a Sought After Expert…without the arrogance that can turn prospects away
How to Use Today’s Marketing ToolsDifferently…and avoid the same vanilla marketing tactics your competitors are using
How to Set Yourself Up for Long Term Success…regardless of the ups and downs of your industry.